THE EMERGENCY TO ACT
- The equivalent of an Olympic swimming pool's worth of clothing is thrown away every minute around the world (Source: GreenPeace )
- It takes 7,000 liters of water to make a pair of jeans, the equivalent of the water drunk by a human being for seven years (Source: United Nations )
- 20% of fresh water pollution in the world is linked to textile processing and dyeing (Source: World Bank )
- When caring for synthetic clothing, it is estimated that 500,000 tonnes of micro plastics are released into the oceans each year. To give you an idea, this quantity is equivalent to 50 billion plastic bottles! (Source: City of Montreal )
EKOLOJI engages in an upcycling mission
to slow down the circle of clothing consumption in Canada and invites its customers to rethink their purchasing methods.
Each product purchased comes with a list of precise information on the ecological features implemented and the quantity of water saved.
WHAT IS UPCYCLING
It's taking a product at the bottom of the scale and modifying it to put it back in the consumption chain at a higher level. In this way, it continues to live and reduces the need for excessive production.
EKOLOJI buys quality used clothing from Non-Profit Organizations (NPOs) to help them raise funds for their projects. By purchasing an EKOLOJI product you help an entire community in addition to reducing your carbon footprint. One stone...two birds!
Our products are made in Quebec with recycled or sustainable materials. By using recycled materials we avoid the use of resources and reduce pollution. Because every gesture counts!